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Formula to count the instances of a word in a string of text, within a range?

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Similar to =SUM(LEN(<range>)-LEN(SUBSTITUTE(<range>,”text”,””)))/LEN(“text”) in Excel?  I am attempting to find a formula that will allow me to count the instances of a particular keyword within a range – the one catch though is that it may be part of a string of other text within that cell.  Ideally, instead of adding the text directly into the equation, I would like to reference a cell that houses the keyword (the keyword will change per project).  Any suggestions?


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